A SHISEIDO first in foundation, with ActiveForceTM technology, that self-refreshes nonstop. Our long-wearing fluid foundation synchronises with skin and helps resist heat, humidity, oil and even motion so you maintain a just-applied, flawless finish that lasts 24 hours. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable. And because our foundation adapts to skin tone and was developed in shades inspired by skin, you’ll find your perfect match. For all skin types Medium, buildable coverage Fresh, natural finish SPF 30 Oil-free All-day hydration Waterproof, smudge-proof, humidity-resistant, transfer-resistant TEST RESULTS: • 94% of women agreed the foundation felt comfortable on skin* • 88% of women loved the texture of the product* • 81% of women agreed the foundation reduced the appearance of pores* • 81% of women agreed their skin looked fresh after 24 hours* *Based on a 7-day US consumer study of 100 women.
